Life360 Ads by Nativo Consumer Privacy Policy
What does our Consumer Privacy Policy Cover?
Life360 Ads Featuring Nativo (“we” or “our”), offered by Life360 Inc., wants to be transparent with you about how we collect and use your personal information in providing our technology to website and mobile app publishers (“Publishers”) and online advertisers (“Advertisers”). We provide technology to Publishers and Advertisers (our “Clients”) to serve online ads, to target those ads to your interests, and to measure the effectiveness of those ads. Our technology enables us to ensure that you see ads on Publishers’ websites, mobile apps, and internet-connected TVs such as a smart TV or device (“Publisher Properties”) that we and our Clients think you would prefer to see, based on your previous interaction with other Publisher Properties and with the advertiser’s websites and mobile apps (“Advertiser Properties” and collectively with Publisher Properties “Properties”). If you are a consumer who is interested in learning more about how Life360 Ads Featuring Nativo targets ads to you based on your information, this Life360 Ads Featuring Nativo Consumer Privacy Policy (“Consumer Privacy Policy”) is for you.
This Consumer Privacy Policy does not cover personal information collected or used in respect of access to our Life360 Ads Featuring Nativo website or otherwise collected about business users or prospective users (e.g., account representatives at ad agencies) of the Life360 Ads Featuring Nativo advertising platform. If you represent a Publisher or Advertiser Client, the relevant Privacy Policy that covers our practices with respect to your information can be found here.
This Consumer Privacy Policy also does not cover Life360’s privacy practices related to consumer users of the Life360 app, Tile or Jiobit apps, life360.com website, or tile.com website. You can find the privacy policy for those products and services here.
This Consumer Privacy Policy does not apply to the activities of other third parties that Life360 Ads by Nativo may work with, or any activities where we act as a service provider or processor to our Clients rather than a data controller. Nor does this policy cover how our Clients collect, use, or share information through their own Properties. Our Clients and other third parties that use our services may use their own tags, cookies or similar tracking technologies (or those of third-party suppliers or affiliates) on their advertisements and on certain digital properties in connection with their use of our services. We are not responsible for the use by our Clients or any third parties of those tracking technologies or their privacy practices. Those practices are governed by our Clients’ own privacy policies.
We will post any modifications or changes to this Consumer Privacy Policy on this page.
Information We Collect
Cookies
On the web, we target ads based on online activity associated with a “cookie” we place on your device (“Cookie”). Each Cookie is assigned a unique identifier (a “Cookie ID”). This Cookie is a ‘persistent’ browser cookie. This means the Cookie remains on your device even after you close out of your browser or turn off your device.
Life360 Ads Featuring Nativo uses this Cookie to help us store basic information about a user of website-based Properties. This enables us to do things like:
- identify that user when we see them on a different Property; or
- remember not to serve that user targeted ads if they opt out.
Mobile Advertising IDs
On apps on mobile devices, we target ads based on online activity associated with a mobile advertising ID (such as an iOS ID for Advertising and Android’s Advertising ID). These are unique identifiers set by the applicable mobile operating system provider (“Mobile Advertising IDs”).
Life360 Ads Featuring Nativo collects Mobile Advertising IDs to help us store basic information about users of mobile app-based Properties. This enables us to identify that user when we see them on a different mobile app-based Property.
Information associated with identifiers
We may associate your Cookie ID, Mobile Advertising ID, or other identifiers such as your IP address with transactional data we collect. Transactional data includes information regarding your interaction with our Clients’ Properties or with advertisements that you view (such as details about a user session and ad impression including timestamp), user agent (device, browser, etc.), device information (i.e., device type, make, and model), browser language, page visited, referring page, and previous history of interacting with Property content and ads and similar information that the Publisher chooses to share with us.
We may associate your Cookie ID, Mobile Advertising ID, or other identifiers with audience segments containing inferred interests, inferred location by IP address, and demographic information such as age range and gender.
If you are a user of our Life360 app, Life360 may collect precise geolocation information from you, with your consent, for a variety of reasons including for advertising. For more information about Life360’s data processing practices related to the Life360 app, click here.
How We Use Your Information
We use the information we collect to serve you with tailored ads and to create a profile of your interests and related information about you for that purpose. We may enhance your profile by syncing our Cookie ID with other IDs that third parties have assigned to you.
We may also use your information in order to measure ad effectiveness and to log how many times you’ve seen a particular ad in order to limit how many times we show you the same ad.
We may also use your information for troubleshooting and for fraud prevention; to develop and improve our services; or to comply with law enforcement requests or as required by applicable laws.
Disclosure of Information
We may share your information with:
- Our service providers (such as hosting providers and fraud prevention providers);
- Our affiliates for the purpose of providing our services as described in this Consumer Privacy Policy;
- Acquirers when we engage in a business deal involving the sale or transfer of all or a part of our business or assets, or insolvency practitioners in the case of a bankruptcy proceeding. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding;
- Law enforcement agencies, civil litigants, or regulatory authorities in response to valid legal process, to comply with applicable laws, and/or as required by law; and
- Third parties as may be necessary to exercise or protect the rights, property, or personal safety of Life360, our employees, Clients, members or others.
In addition, our Clients may use our technology to disclose personal information to advertising partners in order to enable them to buy ad space on Publisher Properties. These advertising partners may include demand side platforms, ad networks, ad exchanges, and dynamic creative optimization partners.
What Your Rights Are (including your opt-out rights)
Opting-out from your Desktop Browser
You can opt out of our use of your personal information collected on your browser to show you targeted ads by clicking below:
Note that if you use multiple devices and/or web browsers, you would need to visit this link on each browser/device to fully opt-out of targeted advertising.
You can also remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help,” “tools,” or “edit” options).
Opting-out on your Mobile Device
Your mobile device may give you the ability to opt out of apps using and disclosing information about you for targeted advertising purposes. For more information on how to change your preferences, please see https://thenai.org/opt-out/mobile-opt-out/.
Opting-out on Connected Televisions
Your Internet connected TV may give you the ability to opt out of targeted ads. To determine if your Internet connected TV has these options, please visit your device’s settings menu. For more information on how to change your preferences, based on device type, please see https://thenai.org/opt-out/connected-tv-choices/.
Deletion
In addition to the opt-out rights described above, you may have the right to request that we delete personal information we hold about you. You can exercise these rights by contacting us at privacy-nativo@life360.com or by filling out our Data Subject Request Form. Since we may not have a way to identify your data by name in our systems, we may need to request certain information from you (such as the applicable Cookie ID and Mobile Advertising IDs) to complete this request.
Access
You may also have the right to request that we provide you with the information associated with your current Cookie ID and/or Mobile Advertising ID.
You can exercise this right, if applicable, by contacting us at privacy-nativo@life360.com or by filling out our Data Subject Request Form. Since we may not have a way to identify your data by name in our systems, we may need to request certain information from you (such as the applicable Cookie ID and Mobile Advertising IDs) to complete this request.
Correction and amendment
If the personal information we hold about you is inaccurate or incomplete, you are entitled to have it corrected or completed. However, because we may not have a way to identify your data by name in our systems, we are generally not able to correct or amend any information that may be inaccurate. Nevertheless, if you believe we hold information about you that is inaccurate or you would like to correct or amend, we recommend you contact us at privacy-nativo@life360.com or by filling out our Data Subject Request Form.
Additional Disclosures for California Users and Specific U.S. State Users
Access, deletion, and correction
Some U.S. states have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”). If you reside in one of those states, this section applies to you. This section also serves as our California Notice at Collection.
You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. If you would like to submit a request to exercise those rights, please follow the instructions set forth above.
Non-Retaliation
We will not retaliate against you for exercising any of your privacy rights.
Opt-Out
You have the right to opt out of Life360 Ads by Nativo processing your personal information, including sensitive information (such as precise location data) for targeted advertising purposes, that results in a “sale” or “share” of your personal information. To exercise this right, please refer to the opt-out instructions under the “What Your Rights Are” Section of this policy.
Appeals
You may appeal the denial of a request by emailing us at privacy-nativo@life360.com.
Additional Disclosures
We’ve explained how we collect, use, and disclose your information above. We also share the following information below in table form, as required by certain U.S. State Privacy Laws: the categories of personal information we have collected about consumers in the previous 12 months, and the categories of personal information that we have disclosed for business purposes in the previous 12 months.
In addition to these disclosures, our Clients may use our technology to disclose personal information to advertising partners (such as demand side platforms) in order to enable those partners to buy ad space on Publisher Properties.
Certain information we process is considered "sensitive" under State Privacy Laws, specifically precise location data. We process your precise location data only when we have your consent as a Life360 user. If you want to opt out of Life360 Ads Featuring Nativo’s use of your sensitive information for advertising purposes, please follow the opt out instructions under the “What Your Rights Are” Section of this policy.
California Consumer Request Metrics
The below California consumer request metric report is from the calendar year of 2024.
Requests to Delete
- Total Number of Requests Received - 91
- Total Number of Requests Complied with in Whole or in Part - 91
- Total Number of Requests Denied - 0
Requests to Correct
- Total Number of Requests Received - 1
- Total Number of Requests Complied With In Whole of Part - 1
- Total Number of Requests Denied - 0
Requests to Know
- Total Number of Requests Received - 6
- Total Number of Requests Complied With In Whole of Part - 6
- Total Number of Requests Denied - 0
Requests to Opt-Out of Sale/Sharing
- Total Number of Requests Received - 162
- Total Number of Requests Complied With In Whole of Part - 162
- Total Number of Requests Denied - 0
Requests to Limit
- Total Number of Requests Received - 0
- Total Number of Requests Complied With In Whole of Part - 0
- Total Number of Requests Denied - 0
Additional Disclosures for EEA, UK and Switzerland Users
For information about the categories of third parties with whom we share information, see the “Additional Disclosures” section in the State Law section above.
Our Legal Basis for Processing
We rely on different legal bases to process personal information for the various purposes described in this Privacy Policy. For each category of information collected, we indicate the types of processing activities we engage in and the legal basis for our processing in the below chart:
Life360 participates as a vendor in the IAB Europe’s Transparency and Consent Framework. If you are located in the European Economic Area (EEA), Switzerland, or the United Kingdom, you may be presented with certain choices regarding our collection and use of your Personal Data when you visit Publisher Properties, which choices may be passed to us via the IAB Europe’s Transparency and Consent Framework, as applicable. We honor consumer choices that we receive via that Framework.
Data Privacy Framework
Life360 complies with the requirements of the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”) and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) (collectively “DPF”), as set forth by the U.S. Department of Commerce, regarding the collection, use, and retention of personal information transferred from the European Economic Area (“EEA”) and the United Kingdom (“UK”) and Switzerland to the United States. Life360 has certified to the Department of Commerce that it adheres to the DPF Principles with respect to personal information transferred to it in reliance on the DPF. To the extent that the DPF applies to your information, if there is any conflict between the terms in this Privacy Policy and the DPF Principles, the DPF Principles shall govern. Life360 is subject to the investigatory powers of the FTC with respect to its DPF compliance. To learn more about the DPF program, and to view Life360’s certification, please visit https://www.dataprivacyframework.gov/s/. Life360 may also protect information through other legally valid methods, including international data transfer agreements.
If you are an EEA or UK or Swiss citizen, you may have the right to opt out of Life360's use or disclosure of personal data received or transferred pursuant to the DPF, if Life360 will (i) use such personal data for a new purpose that is materially different from the purposes for which it was originally collected or subsequently authorized, or (ii) disclose such personal data to a non-agent third party in a manner not specified in this Privacy Policy. Requests to opt out of such uses or disclosures of personal data should be done according to the process described above. If the personal data is "sensitive" (such as information about health conditions, race, or ethnicity), we will not process such sensitive personal data as described in (i) or (ii) above without your opt-in consent.
When Life360 receives personal information under the DPF and then transfers it to a third-party service provider acting as its agent on its behalf, Life360 remains liable under the DPF if both (a) the agent processes the information in a manner inconsistent with the DPF and (b) Life360 is responsible for the event giving rise to the damage.
If you are an EEA or UK or Swiss citizen and feel that Life360 is not abiding by the terms of this Privacy Policy, or is not in compliance with the DPF Principles, please contact us as described in the Complaints section below.
If Life360 is unable to resolve your concerns, it has agreed, in compliance with DPF, to refer unresolved complaints concerning our handling of personal data received in reliance on the DPF to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF-related complaint from Life360, or if it has not addressed your DPF-related complaint to your satisfaction, please visit https://www.jamsadr.com/DPF-Dispute-Resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you.
If any request remains unresolved, you may contact the national data protection authority for your jurisdiction of residence. Under certain conditions, if your DPF complaint has not been resolved after raising it with Life360 or by following the JAMS procedure above, you may invoke binding arbitration to resolve complaints with respect to personal data received or transferred pursuant to the DPF, as described in Annex I of the DPF, available here: https://go.adr.org/dpfeufiling.html.
Additional Rights
If you are located in the European Economic Area, the United Kingdom or Switzerland, you have the following additional rights:
Right to object
You may have the right to object to our use of your information. If you want to exercise this right related to targeted advertising, the quickest and easiest way to do so is by ‘opting out’ following the steps described here.
Right to restrict processing
You have the right to ask us to restrict the way that we process your personal information in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting privacy-nativo@life360.com.
Right to data portability
You have the right, in certain circumstances, to obtain personal information you have provided to us (in a structured, commonly used and machine-readable format) and to reuse it elsewhere or to ask us to transfer it to your chosen third party.
This right only applies where we use your personal information on the basis of your consent or performance of a contract.
Right to withdraw consent
If we rely on your consent as our legal basis for processing your personal information, you have the right to withdraw that consent at any time. You can exercise your right of withdrawal by contacting privacy-nativo@life360.com or by using any other opt-out mechanism we may provide, including as described here or by using the unsubscribe link in our marketing emails.
International transfers
We are based in the United States, and, in some cases, in order to provide our website and services, we may use third party suppliers (for example, cloud-based data storage providers) located outside the UK and the EEA, namely in the United States. Therefore, you acknowledge that your personal information may be transferred outside the UK and the EEA where it will be stored and processed by us for the purposes set out in this Privacy Policy.
When transferring your personal information to a third party outside the UK or the EEA, we will, where required by applicable law, implement appropriate safeguards to ensure an adequate level of protection for your personal information, which may include at least one of the safeguards set out below. Please contact privacy-nativo@life360.com if you would like further information on the specific mechanisms used by us when transferring your personal information outside the UK or the EEA.
Complaints
If you have concerns about our processing of your personal information, please contact us at privacy-nativo@life360.com.
If you feel that your complaint has not been adequately resolved, you have the right to contact your local data protection supervisory authority.
For the UK, you may contact the Information Commissioner’s Office at https://ico.org.uk/global/contact-us/.
For EEA residents, you may contact your local data protection authority. You can find a list of contact details for all EU data protection authorities at: https://www.edpb.europa.eu/about-edpb/about-edpb/members.
Alternatively, our EU and UK Representatives can be reached at:
Osano International Compliance Services Limited
ATTN: 4XK3
3 Dublin Landings
North Wall Quay
Dublin 1
D01C4E0
Osano UK Compliance LTD
ATTN: 4XK3
42-46 Fountain Street
Belfast
Antrim
BT1 - 5EF
How Long We Store Your Information
We will only retain your personal information for so long as we reasonably require it to use it for the purposes set out above, unless a longer retention period is required by law (for example for regulatory purposes).
