You’re Missing 40% Of Your Audience. Here Are The Consequences.

The audience you might be overlooking and the solutions to ensure you don’t.

The industry at large is aware of Google’s plan to phase out cookies by 2022.  But here’s the thing: Cookies have been broken for a while.  Find out why in our latest Natively Speaking video.

Nativo Chief of Staff Brynn Moynihan details the identity solutions that address the crumbling cookie, including contextual targeting and email solutions, and looks to the future of cookieless targeting technology.

For more information on the industry’s cookieless future, check out Nativo CEO Justin Choi’s latest MediaPost piece that details what advertisers are currently missing when they rely on traditional data targeting for their campaigns - and what they can do about it.

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Brynn MoynihanChief of Staff
Brynn MoynihanChief of Staff

Resources

Predictive Audiences 101

Predictive Audiences: A Path to Improved Monetization for Publishers

How to enhance user engagement and open new avenues for monetization

Case Study

Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

Nativo worked with sports drink brand to boost sales

News
Press

A Return to Content: Why Advertising’s Original Premise is 2025’s Most In-Demand Opportunity

CMO Alliance | Why brands should prioritize relevance and seamless storytelling