Brand Rank

Do you know where you stand?

Nativo's Brand Rank provides a single score that shows the impact of engagement-based content on brand and competitive perception, enabling marketers to make smarter campaign decisions - in real time without added fees.

FIND OUT WHERE YOU RANK

3.43x the average lift

as a result of content engagement*
‍(Nativo Data, 2024)

Quickly gauge (and boost) your brand’s performance against competitors, offering insights into your market position without the heavy lifting.

How Brand Rank Works

Living within Nativo’s Insights Platform, Brand Rank is included with every qualifying campaign - no added cost.

In-Unit Surveys

Integrate surveys seamlessly within any of Nativo’s engagement-based formats, allowing for effortless data collection and user interaction without disrupting the overall content experience.

Control & Test Groups

Control groups are presented with a survey to rank the likelihood of brand consideration prior to ad exposure.

Test groups are presented with a survey only after engaging with the ad content for 20 seconds minimum.

Measurement Outputs

Via Rank, assess your brand’s ranking within the industry or vertical, showcasing its relative position amongst competitors.

Via Lift, measure the impact of your campaign on the lift in brand perception after content exposure.

The impact after respondents saw our branded content really impressed us, with interest in our destination nearly doubling. This feedback provides valuable insights into how our content and creatives resonate with audiences, guiding us to continually enhance our strategies.

We are excited to see the final results at the end of our campaign."

- Ocala/Marion County, FL

Brand Rank

Integrated solution

Easily action recommendations from the Insights Platform to boost your rank.

Ongoing delivery

Continuously measure impact versus relying on expensive, one-off studies.

Intuitive measurement

Simplify complex data sets into an easy-to-understand score.