Brand Rank

Turn Engagement Into a Competitive Edge

Nativo's Brand Rank delivers a single score demonstrating the direct impact of engagement-based content on brand and competitive perception—empowering marketers to make smarter campaign decisions that drive consumers beyond consideration in real time, with no added fees.
See where you rank
3.4x

Average lift* as a result of content engagement

*Nativo Data, 2024

How Brand Rank Works

Quickly gauge (and boost) your brand’s performance against competitors, offering insights into your market position without the heavy lifting.
1
Step 1

Collect data with seamless user interaction

In-Unit Surveys
Integrate surveys seamlessly within any of Nativo’s engagement-based formats.
2
Step 1

Track impact with data before and after ad exposure

Control Groups
Presented with a survey in an ad placement to rank the likelihood of brand consideration.
Test Groups
Engages with the ad content and, after meeting a specific engagement threshold, is presented with a survey.
3
Step 1

Measure brand position and campaign impact

Via Rank
Assess your brand's ranking within the industry or vertical, showcasing its relative position among competitors for consumer consideration.
Via Lift
Measure the qualitative impact of your campaign on the brand lift in perception (specifically on where a brand ranks in likelihood of consideration vs. competitors).
Know Where You Stand

Real-Time
Competitive Ranking

Understand the immediate correlation of content on driving purchase consideration against the competition.
Get ranked today

The impact after respondents saw our branded content really impressed us, with interest in our destination nearly doubling. This feedback provides valuable insights into how our content and creatives resonate with audiences, guiding us to continually enhance our strategies. We are excited to see the final results at the end of our campaign.

Ocala/Marion County, FL
Senior Director, Employer Brand & Social Media at Spectrum

The best tools for premium ad monetization

Nativo empowers publishers with the best tools for premium ad monetization, enabling them to scale their direct-sold business efficiently.

Integrated Solution

Take action easily on recommendations from the Insights Platform to boost your rank.

Ongoing Delivery

Continuously measure impact versus relying on expensive, one-off studies.

Intuitive Measurement

Simplify complex data sets into an easy-to-understand score.

Find out where you stand

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