5 Reasons to Use Video to Reach Gen Z

In the ever-evolving digital landscape, video stands out as the most engaging content medium, especially among Gen Z audiences. This generation, known for its digital savviness and preference for immersive, visually rich content, gravitates towards video for both entertainment and information. The rise of social media platforms like TikTok, YouTube, and Instagram, which prioritize video content, has further solidified video as the go-to format for reaching and engaging Gen Z. Video content not only captivates this audience but also fosters deeper connections and drives meaningful engagement.

‍

Here Are 5 Reasons Why Video Is Your Best Bet for Reaching Gen Z:

1. Video Consumption Dominates Gen Z’s Media Time: Gen Z spends a significant amount of their digital time watching videos. According to Deloitte Insights, about 70% of Gen Z have trouble pulling themselves away from user-generated content, and they spend more time watching this content than traditional TV shows and movies. This shift in consumption habits makes video the primary medium to engage with this demographic.‍
2. Videos Create Strong Emotional Connections: Videos have the power to evoke emotions and tell compelling stories, which is essential for building an emotional connection with Gen Z. A study by HubSpot found that video is the most preferred content form for consumers, with 54% of consumers wanting to see more video content from brands they support.
3. High Engagement and Conversion Rates: Videos have been shown to hold Gen Z's attention longer than any other content form. A report by Wyzowl found that 73% of people prefer to watch a short video to learn about a product or service, and 88% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
4. Authenticity and Reliability: Gen Z values authenticity and relatability in the content they consume. In a survey by Google, 7 in 10 Gen Z interviewees said watching videos with others helps them feel more connected, highlighting their desire for authentic content.
5. Videos Are Highly Shareable: Gen Z is highly active on social media and loves to share content they find interesting or entertaining. Video content, particularly when it is engaging and relatable, has a higher chance of being shared across platforms like Instagram, TikTok, and Snapchat, increasing your content's reach and visibility. A report by Animoto found that 93% of marketers have landed a new customer thanks to a video on social media.

‍

‍

How to Enhance Your Video Strategy with SPARC, powered by Nativo Predictive Audiences:

• Predictive Audience Modeling: Leveraging SPARC technology ensures that your video content not only reaches them where they are but also resonates with their interests and behaviors. SPARC's predictive audience modeling means your videos are not just seen but are impactful and engaging.
• Personalized Content Delivery: SPARC's machine learning algorithm analyzes how Gen Z interacts with video content, allowing for personalized content delivery. This personalization ensures that your video messages are relevant, timely, and tailored to the preferences of each viewer, significantly enhancing viewer engagement and brand perception.
• Optimized Video Ad Placements: SPARC amplifies this by optimizing video ad placements to align with the viewer's current interests and digital behavior, leading to higher engagement rates and more effective conversions compared to traditional targeting methods.
• Future-Proof Strategy in a Cookieless World: As the digital world moves away from reliance on cookies for targeting, SPARC stands out by offering a future-proof solution. SPARC uses advanced machine learning to understand and predict Gen Z's evolving interests and behaviors without relying on traditional cookies. This approach not only ensures compliance with privacy regulations but also maintains the efficacy of your video marketing strategies, keeping you ahead in reaching Gen Z effectively and ethically.

‍

Integrating video into your marketing strategy paired with our privacy-compliant SPARC technology, powered by Nativo Predictive Audiences, equips you with the tools necessary to engage Gen Z authentically and effectively. By understanding their behaviors, delivering personalized content, and staying ahead of privacy trends, you can build meaningful connections with this key demographic, driving engagement and fostering brand loyalty.

‍

Ready to unlock the full potential of your video marketing strategy with Nativo? Fill out the form below for an on-demand demo to see how your brand can leverage Nativo’s expanded video formats powered by SPARC.

‍

‍