Despite a flurry of interest in AI over the past several months, no one has really put it to the test when it comes to content.
While there are several surveys asking people what they think of AI vs. Human generated content, no one has tested different pieces of content to see which consumers prefer, or if they can even tell the difference.
Until now.
Nativo surveyed over 700 consumers in the US to understand more about how people react to AI vs. Human generated content.
They were presented with an article at random, asked to rate various features regarding its quality, and finally asked to guess whether it was human or AI written.
Brands must stop interrupting and provide valuable content and native ads that meet consumers at the right time and place
Read More
They’re Ignoring Your Ads, It’s Time to Rethink Your Strategy
Advertising Week | How Smart Strategies Break Through
Read More
The New Normal Is Expensive: Here’s How Brands Can Still Win
Campaign US | How brands can survive tariff repercussions
Read More
Bracing for Tariff Repercussions: A Brand Survival Guide