How Automation Can Help Any Publisher Compete In Digital Advertising

Digital Content Next | November 29, 2021 - How automation can help any publisher compete in digital advertising

Digital Content Next | November 29, 2021 - How can publishers survive and thrive given the inherent trust they have developed with consumers, and what technologies will enable that? To figure out what publishers need, let’s start with what they are missing. Publishers lack the technology to provide reliable, data-driven paths to revenue. And increasingly, they lack the people-power to get it all done. Automation will be key to turning weaknesses into strengths. Automation will also build on the advantages that publishers retain amidst all the digital change happening in their industry.
 

Read the full Article on Digital Content Next

Resources

Deals & Packages

Curated Deals: Black History Month Package

Empower Your Brand by Celebrating Black History Month

Commerce Media

What Is the Role of Influencer Marketing in Commerce Media?

As commerce media and influencer marketing converge, new opportunities for advertisers to drive meaningful connections are created

Commerce Media

How Do Data Privacy Laws and Regulations Affect Commerce Media?

As data privacy laws and regulations have reshaped the digital advertising landscape, commerce media has emerged as a resilient and adaptable model