MarTech | Sept 13, 2021 - Cookies are going away and the whole ecosystem is scrambling for replacement solutions. What happens when, inevitably, personal identifiers are completely taboo for adtech? Consumers are already masking their IPs due to security and privacy concerns, making IP addresses no longer a viable option for collection and analysis. Relevance and knowledge of the customer will replace targeting and addressability, and prioritize the consumers needs and interests.
Read the full Article on MarTech
The 2025 Givsly Impact Awards will honor individuals and companies committed to their values and achieving goals responsibly
Read More
Nativo Named a Finalist in 2025 Givsly Impact Award for Resourceful Responsibility
Here’s a look at the trends that are expected to shape the retail media landscape over the next several years
Read More
What Trends Will Shape Retail Media by 2030?
Elevate your brand's visibility with Nativo's High Viewability Package
Read More
Curated Deals: High Viewability Package