How To Leverage Seasonality To Increase Engagement With Your Branded Content

CHALLENGE

Raise awareness of Beef as a protein in one’s diet with an entertaining and fun approach to cooking.

SOLUTION

Reach a mass audience during the holiday season with recipe content promoting beef-centric meal options, amplified across our premium lifestyle site list via Native Article

RESULTS

• 84 seconds Time Spent

• 6.95% CTA Rate

INSIGHTS

• Providing multiple recipe options within one article boosted likelihood
  of readers wanting to click through and explore the product
• The digestible and to-the-point recipe instructions kept attention
  throughout the article, resulting in high time investment

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