Nativo Earns TAG Recertification Against Fraud Seal And Brand Safety From The Trustworthy Accountability Group

LOS ANGELES - March 8, 2024 - Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences, announced that it has been recertified by Trustworthy Accountability Group (TAG) in TAG Certified Against Fraud Seal and Brand Safety. This certification highlights Nativo’s long-time commitment to brand safety and full transparency.

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TAG recertified Nativo in both Brand Safety and Against Fraud through Nativo's efforts to meet the strict standards set by TAG, including but not limited to, ensuring all digital advertising agreements adhere to TAG Brand Safety and Anti-Piracy Principles, employing invalid traffic detection and removal, employing domain threat filtering, implementing and honoring Ads.txt and AppAds.txt files and much more.

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TAG launched its Certified Against Fraud Program to combat invalid traffic in the digital advertising supply chain. The TAG Certified Against Fraud Program works to prevent fraudulent online traffic by setting high standards for all companies involved in digital advertising and providing a suite of anti-fraud tools to aid in compliance.

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The TAG Brand Safety Certified Program promotes the flow of advertising budgets to participants in digital advertising upholding an industry regulated framework for brand safety. The program serves the entire digital advertising supply chain by providing transparency, choice and control for buyers – enabling them to buy advertising inventory with confidence and creating a brand safety framework for sellers that increases the value of certified sellers' inventory.

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In the ever-evolving world of ad tech, speed and innovation are paramount. Yet, with rapid advancements comes the challenge of navigating the 'gray spaces' of unverified potential. "Ad tech moves at an exhilarating pace, pushing not just advertising but the entire web towards new horizons. However, this speed brings with it a unique set of challenges, particularly in ensuring the integrity and validity of new ideas," states Michael Riley, Head of Sales and Partnerships at Nativo. "That's why at Nativo, we take immense pride in our partnership with TAG. It's essential for us to not only innovate but to also validate and safeguard our advancements, ensuring transparency and clarity for our partners."

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Expanding on Nativo's commitment to excellence, Riley further emphasizes the value of premium partnerships and the ongoing battle against subpar industry practices. "Our belief in the premium nature of our publisher partnerships is unwavering. By collaborating with organizations like TAG, we are not just advocating for transparency and higher standards; we are championing a future where premium publishers are recognized and revered for their quality. This stance allows us to elevate the entire ecosystem, ensuring that premium is not just a label but a benchmark for excellence. It's about setting a precedent that discourages low-quality inventory and fraudulent practices, thereby fostering a healthier, more trustworthy advertising landscape."

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About Nativo

At Nativo, we help brands unlock the full potential of content to drive consideration and influence audiences at key moments in the customer journey. Our patented technology, powered by machine learning and AI, seamlessly integrates content into trusted environments, ensuring it reaches the right audience without disruption. By automating content distribution at scale, we fuel the mid-funnel, driving deeper engagement and strengthening the marketing funnel from awareness to conversion.
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Founded in 2010 by Justin Choi, Nativo serves over 10,000 premium publisher websites worldwide, empowering brands to scale and measure content with the same precision as advertising. Learn more at www.nativo.com.

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