Nativo Expands Executive Leadership Team with Marcus Chan as Senior Vice President and Head of Finance

‍Los Angeles, CA – March 19, 2025 – Nativo, the leading platform helping brands and publishers create advertising that connects better, today announced the hiring of Marcus Chan as SVP and Head of Finance. Chan’s extensive expertise in corporate development within the software, media, and advertising spaces strengthens and sharpens Nativo’s plans for strategic growth in both established and new channels and geographies.

“Nativo has been evolving our business to combine our premium differentiated offerings with programmatic scale,” said Nativo Founder and CEO Justin Choi. “This year is all about executing on this strategy to accelerate growth and align our organization with new market opportunities. Marcus’ track record of executing at high-growth companies is the right fit at the right time.”

Chan is a senior finance executive with experience in corporate finance, financial planning and analysis, mergers and acquisitions, capital markets, and investor relations. As SVP and Head of Finance at Nativo, he will lead the company's finance and accounting organization, partnering with executive leadership to develop strategies that drive growth and financial performance.

“It's rare to have an opportunity, like Nativo, that has a well-thought-out strategy and an expansive growth opportunity that lies ahead,” said Chan. “I'm excited to join the team and bring the financial rigor and discipline that I've experienced throughout my career to operationalize our strategy and accelerate our growth trajectory.”

Chan’s hiring is a part of a larger executive leadership transformation at Nativo that began with the September 2024 hiring of Michael Lehman as Nativo’s new President. Since then, the company has also welcomed Sam Amiri as Chief Revenue Officer and Gena Schirer as Senior Vice President, Sales – West.

Before joining Nativo, Chan served as Vice President of Finance at Phunware (Nasdaq: PHUN), where he led financial strategy and fundraising efforts, playing a key role in the company's public market debut and Nasdaq listing. His leadership spans the Software-as-a-Service (SaaS), enterprise and advertising technology, and mobile security spaces, with prior finance roles at MobileIron, Silicon Graphics International Corp. (SGI), and Rackable Systems. Throughout his career, he has been instrumental in scaling financial operations, optimizing capital structures, and driving strategic initiatives that support long-term business success.

About Nativo

At Nativo, we make advertising that connects better. By bridging the gap between premium content and programmatic efficiency, we go beyond simply serving ads. We create meaningful connections that drive stronger engagement, unlock new and high-value audiences, and deliver measurable results—backed by better insights.

Our innovative formats are designed to capture attention and foster authentic connections, appearing in optimized, high-quality placements that ensure a clean supply path. We help brands expand beyond recycled audience pools to reach new, high-value consumers, while delivering clear, intuitive analytics and actionable recommendations that inform future strategy.

Founded by Justin Choi in 2010, Nativo is an NMSDC-certified MinorityBusiness Enterprise with more than a dozen patented technologies. Our platform powers content-driven advertising for brands and publishers across a global network of 10,000+ premium publisher sites. Learn more at www.nativo.com.

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