Let Nativo help you activate engaging campaigns within the Business and Finance vertical to connect your content to outcomes
The Landscape
Taxes are inevitable and complex — consumers are yearning to understand how to maximize tax refund plans and take a proactive approach to tax planning and financial management.
Utilize Content to Build Trust
Knowledge is Key: There is a need for increased financial literacy, close the education gap by creating digestible content to build confidence across the landscape.
Ditch General Messaging: Market to your audience – your whole audience & no one but your audience.
Value-Driven Content: Facing financial uncertainty can be overwhelming, utilize thought-leadership content that creates an emotional connection.
Key Activation Periods: Why and When to Activate with Nativo
Tax Season (Feb-April): Encourage clients to consult with you during this critical period to optimize tax strategies and ensure accurate filings, highlighting the unique value of your expertise.
Maximize Investments (May-June): Guide clients in reinvesting their tax returns, bonuses, and other income effectively. Offer strategic advice to enhance the performance of their active accounts.
Prepare for the Future (June-August): Assist clients in planning for retirement, restructuring debt, and setting up efficient payment plans. Use this time to fortify their financial stability and long-term goals.
Reach Premium Publishers At Scale
Activate Your Way: Managed Services, Self-Service Activation or Programmatically.
Resources
Predictive Audiences 101
Predictive Audiences: A Path to Improved Monetization for Publishers
How to enhance user engagement and open new avenues for monetization