Cookies are going away, the barriers surrounding walled gardens are getting ever higher, and brands are left wondering how to meaningfully connect with their most valuable audiences—and how to measure the effectiveness of those connections.
Discover alternative targeting solutions and effective strategies brands can use for delivering messages to the right audience without relying on cookies from Greg Friend, VP of Content, Strategy, and Insights at Nativo. You’ll learn:
How to enhance user engagement and open new avenues for monetization
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Predictive Audiences: A Path to Improved Monetization for Publishers
Nativo worked with sports drink brand to boost sales
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Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases
CMO Alliance | Why brands should prioritize relevance and seamless storytelling
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A Return to Content: Why Advertising’s Original Premise is 2025’s Most In-Demand Opportunity