Why Google Announced Plans To Delay Blocking Third-Party Cookies

What will marketing look like when third-party cookies are gone?

What will marketing look like when third-party cookies are gone? After making the announcement to block third-party cookies, Google has now delayed it. Nativo CRO Sarah Dale joins MarTech Podcast to talk about why Google made the announcement to delay blocking third-party cookies.

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast unearths the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

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Resources

Predictive Audiences 101

Predictive Audiences: A Path to Improved Monetization for Publishers

How to enhance user engagement and open new avenues for monetization

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Leading Sports Drink Brand Leverages Nativo's Formats to Drive Purchases

Nativo worked with sports drink brand to boost sales

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