Click-through rate, likes, conversions, cost-per-click…as branded content evolved into the workhorse of digital marketing, huge importance was placed on quantifying its effectiveness and attaching data to each dollar spent. But are your longstanding quantitative metrics still the best choices? Or is an outdated approach skewing your perception about which activations are worth the investment?
And quantitative measurement alone can’t tell the whole story – meaning marketers are left making decisions with incomplete information. Only by creating space for qualitative and holistic measurement can brands tap into the full potential of their branded content and master true full-funnel marketing.
What you will take away from this webinar:
First-of-its-kind compatibility with third-party exchanges will drive increased publisher revenue via premium in-app ad formats
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Nativo Unveils Unprecedented Expansion of Native Ad Opportunities for Mobile Apps
Mobile advertising is essential for effectively reaching audiences
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4 Ways to Optimize Your Mobile Ad Strategy
Watch our on-demand webinar to learn how to go above and beyond basic metrics to understand true engagement and consideration
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Elevate Your Content Marketing Measurement