Scroll Media Partners with Nativo to Revolutionize Content and Advertising Solutions in New Zealand and Australia

Auckland, New Zealand – August 07, 2024 – Scroll Media, a leading digital media company in New Zealand and Australia, is excited to announce its strategic partnership with Nativo, a premier content and technology company. This collaboration aims to transform the content and advertising landscape, offering innovative and effective solutions for brands and publishers across the region.

Scroll Media has established itself as a pioneer in digital advertising, known for its cutting-edge strategies and exceptional reach within the Australasian market. By partnering with Nativo, Scroll Media will leverage Nativo’s advanced technology to deliver seamless and engaging content experiences that drive better results for advertisers and enhance user experience for audiences.

"Nativo's unique technology and expertise in native advertising will significantly enhance our capabilities," said Scott Hughes, General Manager at Scroll Media. "This partnership will allow us to provide our clients with more sophisticated, data-driven content solutions that align with the evolving digital landscape."

Nativo’s platform enables brands to scale native content with unprecedented precision and efficiency, ensuring that messages resonate with target audiences in a non-disruptive manner. By integrating Nativo’s technology, Scroll Media will offer:

• Enhanced Content Delivery: Tailored native advertising that seamlessly blends with editorial content, providing a natural and engaging experience for readers.
• Advanced Analytics: In-depth insights and performance metrics to optimize campaigns and maximize return on investment.
• Improved Audience Targeting: Precise targeting capabilities to reach the right audience at the right time, enhancing engagement and conversion rates.

"We are thrilled to partner with Scroll Media and expand our footprint in the New Zealand and Australian markets," said Casey Wuestefeld, VP Business Development at Nativo. "Scroll Media's extensive network and expertise, combined with our innovative technology, will set a new standard for content and advertising solutions in the region."

This partnership underscores Scroll Media's commitment to staying at the forefront of digital innovation and delivering exceptional value to its clients. Both companies are poised to embark on a journey that will continue to shape the future of digital advertising and content marketing in New Zealand and Australia.

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About Nativo

At Nativo, we enable brands to transform their content into digital ad experiences that engage and influence their audiences. Our patented technology leverages machine learning and artificial intelligence to automate the distribution of content-driven ad formats within trusted environments in a non-interruptive, fully integrated way. Our mission at Nativo is to solve the mid-funnel and drive consideration by making content-led advertising easy to execute, scale, and measure.

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Founded by Justin Choi in 2010, Nativo is an NMSDC-certified Minority Business Enterprise that holds more than a dozen patents for its proprietary technology and works with more than 10,000 premium publisher websites around the globe. Learn more at www.nativo.com.

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