Nobody likes change, but everybody loves variety. Now more than ever, we live in a world that offers an endless amount of options for food delivery, online shopping and even dating. It should come as no surprise that the online advertising industry strives for choice as well, especially as it pertains to inventory monetization.
Historically, direct sales has been a top priority for publishers. Beginning with display, publisher sales teams learned to evolve with ever-changing inventory formats from video, native and even digital out-of-home. While direct access to specific inventory can be attractive to buyers in certain cases, many need and look for scale. As such, the vast majority of publishers need backfill demand for unsold inventory.
Nativo specializes in native, but we haven’t stopped there. We realize that publishers need more: more demand, more flexibility, more control. We take a holistic approach to ensuring publishers have access to multi-format demand options to meet individualized goals and ultimately maximize yield. The flexibility of our platform makes it easy for publishers to choose the demand formats that fit their monetization needs.
Here are a couple of examples to illustrate this flexibility:
As you can see, there are no rules - just choices.
We continue to build towards offering even more demand formats in the near future (hint: the advertising format OG). We do understand that sometimes too much of a good thing can be overwhelming. In those instances, just let us know. Our team is here to help craft the best demand strategy for your tailored needs.
In the meantime, take a look at our current Demand Channel options below.
For more information on Nativo’s Demand Channels, contact your Account Manager or reach out to us here.
The 2025 Givsly Impact Awards will honor individuals and companies committed to their values and achieving goals responsibly
Read More
Nativo Named a Finalist in 2025 Givsly Impact Award for Resourceful Responsibility
Here’s a look at the trends that are expected to shape the retail media landscape over the next several years
Read More
What Trends Will Shape Retail Media by 2030?
Elevate your brand's visibility with Nativo's High Viewability Package
Read More
Curated Deals: High Viewability Package