Advertisers are seeking more direct relationships with Publishers, but very few publishers are ready to ditch indirect demand. As the industry shifts to a new era focused on consumer privacy, publishers have the opportunity to capitalize on this trend to improve advertising revenue. Let's explore how we got here:
We believe publishers have the ability to write the story of what happens next, and we believe it will include more premium and direct demand sources and a lot less indirect demand. To learn more about how publishers can take this opportunity to improve advertising revenue, download our latest eBook.
Take Your Brand to the Final Four of Advertising Success
Read More
Curated Deals: March Madness
Here are four key ways in which AI and machine learning are powering commerce media.
Read More
What Is the Impact of AI and Machine Learning on Commerce Media?
This partnership will enhance Nativo’s suite of products, empowering advertisers to accurately measure and reduce carbon emissions from their campaigns
Read More
Nativo and Scope3 Forge Partnership to Advance Sustainability in Digital Advertising
